Phantom Development · UK
Get your businessand websiteAI-ready.
We run the whole digital side of your business — website, search, reviews, tracking, content and ads — then build the AI on top. Engineered by developers, not generated.
01 — The problem
Most businesses want AI. Few are ready for it.
AI only works when it can reach your data. In most businesses that data is scattered across a website, a CRM, spreadsheets, an EPOS and an inbox — none of which talk to each other.
Plug AI into that and you get confident answers built on half the picture. So we fix that first.
Connect your systems
Switch on what you have connected today.
1/7 connectedAI can see part of the picture.
Free website scan
Now check the real thing.
Pop your web address in. In under a minute we’ll check security, speed, Google, design, tracking, leads and AI readiness — and tell you exactly what’s holding your site back.
We look at your homepage the way a visitor’s browser would. Nothing is stored.
02 — How we do it
Foundations first. Then the clever bit.
01
Foundations
A fast, accessible website that captures leads properly. WordPress, Shopify or Next.js — whichever fits the business, not whichever we prefer.
02
Integrations
Website, CRM, stock, bookings and inbox talking to each other. Custom APIs, webhooks and sync that doesn’t fall over at 2am.
03
AI on top
Assistants, automation and lead intelligence that run on your own data. And if it isn’t worth it for you yet, we’ll tell you straight.
03 — One retainer
We run the whole thing. You run the business.
Website, SEO, Google Business, reviews, tracking, content, social and ads — handled together by one team on one monthly retainer. From £35 a month for hosting and care, up to around £3,000 for everything.
- Website
- SEO
- Google Business
- Reviews
- Tracking
- Content
- Social
- Google Ads
- Reporting
- AI
04 — Beyond the brief
We build what the business needs, not just what was asked for.
Every project starts with a brief. The good ones end with something the client hadn’t thought to ask for.
Painting & decorating
MCN Painting
Asked for: A new website.
What we built: A live colour visualiser — customers see a room in a colour before they book.
Golf & leisure
Ashfield Golf Club
Asked for: A club website.
What we built: An interactive scorecard players use out on the course.
Architecture & design
LA architecture group
Asked for: A clearer view of their leads.
What we built: A client intelligence platform: who visited, what they looked at, who to call first.
Troubleshooting
When it breaks, we fix it.
A furniture wholesaler — Their automated stock feed to one of their largest online retail partners stopped without warning — orders at risk, and nobody sure why.
- ●status: feed down
- ●We took control: diagnosed the problem, wrote the updated scripts, and gave their internal team and their IT provider clear step-by-step instructions to put it right.
- ●status: Feed restored. The business kept trading.
05 — What we do
Everything digital, under one roof.
The engineering we’ve done for over fifteen years, plus everything that gets a business found, chosen and measured — all delivered by us.
01
Websites & development
WordPress, Shopify and Next.js — fast, accessible and built to capture leads. Custom features when off-the-shelf won’t do.
- WordPress
- Shopify
- Next.js
02
SEO & Google Business
Found on Google for what you sell, where you sell it — technical SEO, local search and a Business Profile that’s always current.
- Technical SEO
- Local
- GBP
03
Reviews & reputation
More reviews, every one replied to — because they decide both whether you’re found and whether you’re chosen.
- Google reviews
- Replies
04
Analytics & tracking
GA4, Tag Manager and conversion tracking, set up properly, so you know which channels bring paying customers.
- GA4
- Tag Manager
- Server-side
05
Content, social & creative
Blog posts that answer what customers search for, regular social posts, and images refined for every platform.
- Blog
- Social
- Images
06
Google Ads
Paid search measured against real enquiries and sales, not clicks — tuned so budget goes where it returns.
- Search
- Performance Max
07
Integrations, troubleshooting & AI
Stock feeds, CRMs, booking and payment systems that talk to each other — fixed fast when they break — with AI on top once the foundations are in.
- APIs
- Feeds
- AI
→ Agency? We work white-label too — under your brand, under NDA.
06 — Free, on us
Get more Google reviews this week.
Make a review card with your logo and a QR code in a minute, then send it to past customers on WhatsApp or email. Free, no sign-up, nothing uploaded.
07 — Hand-built
Engineered by developers. Not generated.
Phantom is a UK development studio. We’ve spent years building the systems behind websites — integrations, stock sync, CRMs, booking systems. AI is the newest tool in that kit, not a replacement for knowing how the rest of it works.
- years building for the web
- 15+
- years building for the web
- years as development supplier to a Northern Ireland borough council
- 10+
- years as development supplier to a Northern Ireland borough council
- a month is where retainers start
- £35
- a month is where retainers start
$ git log --oneline process
- discovery: scope it properly, in writing, before a line of code
- build: staging site, regular updates, no surprises
- handover: docs, version control, and your logins in your name
- support: patching, backups, uptime — next-working-day response
$
The stack
- WordPress
- WooCommerce
- Shopify
- Next.js
- React
- Node
- Supabase
- TypeScript
- REST & webhooks
- GA4
- Server-side tracking
- Klaviyo
- HubSpot
- EPOS & stock sync
- Stripe
- Vercel
Our own product
YUUTANI
Our own CRM — contacts, pipeline, invoicing and email campaigns, usually for less than the big names. Tailored to each business, always evolving, and white-label at no extra cost.
- Tailored to your business
- White-label at no extra cost
- Always evolving
- Connected to your site from day one
What do you actually do?
We build the systems that make websites work like businesses: custom development, API integrations, e-commerce tracking, CRM automation, stock and EPOS sync, performance, security and maintenance — and now the AI that sits on top. New builds, fixing complex problems in existing setups, or an ongoing technical partner.
How do you price projects?
Every development job is different, so projects are priced on spec after a free consultation — you get a fixed quote before anything starts.
- Fixed price for well-defined projects — most work is quoted this way.
- Hourly for ad-hoc and ongoing work, at the two rates below.
- Monthly retainers from £35 to around £3,000 a month, depending on how much you want us to take on.
Do you offer retainers?
Yes — and it's how most of our clients work with us. Retainers start at £35 a month for hosting and essential maintenance and go up to around £3,000 a month for everything: we take over all future development, SEO, Google Business, reviews, content, social, ads and reporting, with every decision aimed at growing the business. See how the growth retainer works.
What does “AI-ready” actually mean?
That AI can reach the information it needs to be useful. In practice: a website that captures leads properly, systems that share data rather than duplicating it, and one reliable version of your numbers. Without that, AI gives confident answers built on half the picture.
Is the code written by AI?
No. We use AI tools the way any good developer does in 2026, but the architecture, the integrations and the code you rely on are designed, written and reviewed by people who understand how all of it fits together.
Are you UK-based? Do you work internationally?
Yes — we’re UK-based and work with clients across the UK, Ireland and the US, aligning to your time zone for key meetings. Core work is done in the UK; if we bring in a specialist, we remain your single accountable partner.
Not sure where to start? Scan your site.
Twenty seconds, an honest score, and exactly what to fix. Or book a 30-minute call — no pitch, and we’ll tell you straight what’s worth doing first.